Smoonies is the nickname for members of a breakaway branch of the Unification Church ("Moonies"). Their natural obsession with chocolate and sugary treats have led them to adopt the Newman character of Seinfeld as the focus of their religion, kicking Jesus or anyone remotely Jesus-like right out of the picture. Their holy sacrament is the s'more, to be consumed every day without fail and is the only thing eaten on their holy day of the week, Sonkday.
Cthulhu has been accused of starting this cult as a joke, but his only comment to date about the situation has been, "Fhtaghn".
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