Atlantic Records

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Atlantic Records was founded by Ahmet Ertegun and Herb Abramson. When they weren't involved in trying to kill each other over religion, they recorded and promoted R&B and soul artists, becoming one of the big label successes of the 1960s. This was because all their money went into payola and not into paying artists who were used to getting shafted by other record companies. Their roster of artists reads like a who's who of R&B greats of the time. That is, with one exception. That's why they adopted their motto: