Alan Sugar

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I've written books on advertising... cheque books.

~ Sugar on all that cash he has

Fair? The only fair you're gonna get is your bloody train fare!

~ Sugar on his pun-making abilities

Alan Sugar lives in a house, a very big house in the country.

His family live in cardboard boxes in Hackney whilst his dog has its own house in the Channel Islands.


In 1980, Sugar stole the program code for the BBC Micro and created: wait for it: the Amstrad CPC.

Unfortunately he forgot to add 'run' at the end and thought the thing was broken, leading to its withdrawal from the market.